Recent Posts by Paul Marsh

Why does colour matter so much when designing product packaging?

There are so many different elements to consider when we design product packaging for our clients, from size and weight to functionality and shape - but colour is always the aesthetic most keenly evaluated. Colour is important because it really can speak to a potential customer, meaning it can do more than any other element of...
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Stay ahead of the game with our packaging trends predictions for 2018

Packaging design has the potential to make or break your business. That’s because consumers often choose to buy a product based on how the packaging looks rather than on what’s inside. With 2018 close on the horizon, it’s time to start thinking about new beginnings and how best to repackage your product for maximum effect. At...
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Personalised Retail Packaging

Who hasn’t heard of the egg that has a milk chocolate layer on the outside and a white chocolate layer on the inside. It is of course the Kinder Egg. Originated in Italy back in 1974 and has been a family favourite worldwide ever since. Which is why we are so excited to share this...
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Why there is still room for improvement for online retail packaging

It’s great to be part of an industry that isn’t afraid to ask consumers what they think of our products and services, and the look to make improvements based on the feedback offered by our customers. A great example is the recent survey commissioned by Macfarlane Packaging1, who worked with 165 different retailers to find out...
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Act now to guarantee perfect Christmas Packaging!

Here at The Packaging Experts we offer a fantastic range of products perfect for the busy Christmas period. Here we list some of the key festive packaging solutions you should consider in the coming weeks:

Brand Packaging

If you’re looking to establish your product in the market this Christmas, it’s important that your branding...
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Avoiding the packaging problem with cardboard packaging

In today’s world, when customers buy products, they want to know that the company they’re buying from has done its bit to help save the planet. In fact, 9 out of 10 people are now supporting ‘plastic-free’ aisles in the supermarket. With consumers put off by plastic packaging, many businesses are now keen to be green...
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Don’t let bad packaging design ruin your brand

Effective product packaging doesn’t just need to look good, it needs to function properly too. After all, a box with dents and scuffs often ends up lingering on the shelf or being returned. Consumers now expect the highest quality packaging that fulfils a number of key things. Here, we investigate how you can ensure that your...
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Inject a summer vibe into your business packaging

With summer almost here and many of us feeling brighter, there’s no better time to update your business packaging with a clean, fresh, vibrant feel. While some brands may have a natural leaning to being promoted in the summer, such as ice cream and barbecue foods, others may not. That’s why it’s especially important to look...
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Luxury packaging – five things to consider

Creating luxury packaging that looks great and does what it’s supposed to takes time and careful consideration. After all, it’s not just a company’s chance to impress a client - it also confirms that the customer has made a good choice and encourages repeat business. In order to create the wow factor, there are a number of...
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