Our Top Tips for Getting Presentation Packaging Right for Your Product As a consumer, in most cases, whatever we are looking to buy, we have a number of different products to choose from. When different brands are selling a very similar product, it is most often carefully thought out presentation packaging that wins the sale. On...

The world of brand packaging is constantly changing with new innovations coming onto the market. This is hardly surprising as packaging has always been about making an impact and standing out from the crowd. Customers have ever higher expectations to ensure they remain loyal to a brand. With more innovative materials becoming available, brand packaging...

There is no doubt that the cloud environment is expanding every day, allowing us to store important data on a network of internet hosted servers. With the introduction of cloud technology, software from big companies like Microsoft and Adobe can increasingly be downloaded straight from the internet without the need for an installation CD, DVD...

Whether you are creating packaging for a new retail product, or need something to make your product stand out from the crowd at an event or exhibition, getting the design elements right can make the difference between success and failure. Great packaging design should feature the following:

• Your story, in short – who you are and what...