First impressions are very important, especially when it comes to products and packaging. Your choice of retail packaging reflects your brand and customers can make their first impression based on that alone, before even seeing the product itself.
Retail packaging should represent your brand values and include design techniques that will appeal to the right...
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Why Luxury Packaging is Here to Stay
With the global luxury packaging market expected to register a compound annual growth rate of 4.67% during the period of 2018-2023, it’s fair to say that luxury packaging is here to stay.
When it comes to marketing and selling a product, packaging is just as important as the product itself. Not only does it act as...
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Design Tips for Your Subscription Packaging
Subscription boxes are currently dominating the market place, as companies quickly fill the gaps with convenient, bespoke subscription boxes. Whether it’s healthy eating, wellness products or dog biscuits, there will be a subscription for it. But with so many already on the market, you need a way to stand out.
Great design can deliver functionality, convenience...
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Personalising Your Retail Packaging for Maximum Impact
Designed to create both a memorable and shareable experience, personalised retail packaging provides additional value for both you and your customers.
There are many benefits to personalising your retail packaging, particularly for marketing perks. It can open your brand to a whole new market and create excitement around your products like never before.
Here are our top...
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Is your brand worth paying more for? How to create the right brand perception
How your product is packaged plays a huge role in determining whether you stand out on shelf, how people perceive your brand and ultimately, the number of sales you’ll make. And if you’ve done all the hard work of developing your product and getting it in the shops, what’s the point of undoing it by...
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Why we love cardboard packaging
Cardboard packaging is all around us. From food and drink to general retail and freight, it’s used for most existing industries. Packaging doesn’t just need to transport a product and keep the item inside safe, it’s also used to help attract potential purchasers and sell more products.
At The Packaging Experts, cardboard is our all-time...
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Why does colour matter so much when designing product packaging?
There are so many different elements to consider when we design product packaging for our clients, from size and weight to functionality and shape - but colour is always the aesthetic most keenly evaluated.
Colour is important because it really can speak to a potential customer, meaning it can do more than any other element of...
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Stay ahead of the game with our packaging trends predictions for 2018
Packaging design has the potential to make or break your business. That’s because consumers often choose to buy a product based on how the packaging looks rather than on what’s inside.
With 2018 close on the horizon, it’s time to start thinking about new beginnings and how best to repackage your product for maximum effect. At...
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Personalised Retail Packaging
Who hasn’t heard of the egg that has a milk chocolate layer on the outside and a white chocolate layer on the inside. It is of course the Kinder Egg. Originated in Italy back in 1974 and has been a family favourite worldwide ever since. Which is why we are so excited to share this...
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Why there is still room for improvement for online retail packaging
It’s great to be part of an industry that isn’t afraid to ask consumers what they think of our products and services, and the look to make improvements based on the feedback offered by our customers.
A great example is the recent survey commissioned by Macfarlane Packaging1, who worked with 165 different retailers to find out...
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