Branding is the art of consistently communicating your company’s values and product information.

One of the key elements of your strategy should be your brand packaging. The reason behind this is because your packaging must sell your product for you when you can’t be there to do it yourself.

The key to success of any brand is no secret, sell more than your competition. Simple right?

No, not always, The Packaging Experts understand that in order to outperform your competitors you need to have conquered many important factors.

Have you carried out an in-depth competitive analysis and asked yourself questions such as;

  • What is my consumer profile?
  • How can I engage my target audience?
  • What terminology will they understand?
  • How can I communicate with them to obtain the best results?

These factors are also known as the “Barriers to Purchase”.

With years of experience in packaging development, consumer research and brand activation, The Packaging Experts know what it takes to give your brand packaging the upper hand over your competitors.

Luxury Packaging

What Works for Brand Packaging?

How do you know what works and what doesn’t we hear you ask? Let me explain, the biggest mistake when designing brand packaging is centering your decisions solely on the basis that consumers make logical, sensible and informed decisions when shopping. This is because studies have proven most purchases are completely spontaneous, instinctive and almost automatic choices driven by colour, shape and relevance. By appealing to the reptilian part of the brain your decision is often made before logic has a chance to get a say.

Promotional Packaging

What Brand Packaging Solutions can we provide?

The Packaging Experts understand that choosing the right packaging is often a daunting task with so many options. We have helped a variety of businesses from start-up companies to major FMCG’s exceeding their expectations of packaging and what can be achieved.

What sets us apart from the rest is the ability to offer a range of packaging solutions made from materials such as corrugated cardboard, litho laminated cardboard, rigid paper over board and folding box board, allowing our Packaging Experts to offer a cost effective tailor-made solution to suit your needs. Our clients have always appreciated our depth and variety of propositions rather than a single solution which other packaging companies have offered them in the past.

Software Packaging

The Packaging Experts benefit from an in-house creative design team who work with our packaging experts to take your brand packaging ideas and bring them to life.

Need help or guidance with distribution? Not a problem, we can manage the distribution of your brand launch and sampling to ensure your brand is received by the person you want.

Please contact us on 01256 352415 or email info@thepackagingexperts.co.uk and enquire how we can help your brand achieve its full packaging potential.