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Effective product packaging doesn’t just need to look good, it needs to function properly too. After all, a box with dents and scuffs often ends up lingering on the shelf or being returned. Consumers now expect the highest quality packaging that fulfils a number of key things. Here, we investigate how you can ensure that your...

Creating luxury packaging that looks great and does what it’s supposed to takes time and careful consideration. After all, it’s not just a company’s chance to impress a client - it also confirms that the customer has made a good choice and encourages repeat business. In order to create the wow factor, there are a number of...

When you think about selling your product, the first thing that will probably come to mind is your sales team. It is these driven individuals who will make all the right inroads into all of the right markets to get your product into the right hands, but this team is not made up of people...

It is said that most purchasing decisions are made within thirty seconds. We think that might even be generous, as when you factor in the speed that we all seem to be living our lives at these days, half a minute is often more than enough time to choose the product we want. With this...

In recent years, the UK retail environment has seen massive changes in terms of consumer purchasing habits and behaviour. A big part of this can be attributed to the continued advances in digital and mobile technology, with shoppers more technologically inclined than ever before. Consumers are becoming increasingly impatient as they are used to making...