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Go Green Week 2016: Why is Cardboard the Best Packaging Material?

Go Green Week 2016: Why is Cardboard the Best Packaging Material?
This week it’s all about thinking green as People and Planet host their annual Go Green Week - the UK’s largest week of student climate action. With events across the UK, the initiative aims to raise awareness of how opting for more sustainable alternatives can improve people’s lives and the impacts of climate change. This consideration...
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How Online Ordering Services are transforming Retail Packaging

How Online Ordering Services are transforming Retail Packaging
Over recent years we have all become comfortable and confident with online shopping. Because of this there has been an enormous increase in the number of online purchases we make (the UK particularly has a very mature e-commerce sector). What has also changed has been the way we make our purchases. Many of us for...
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How Does Branding and Packaging Influence our Trust in a Product?

How Does Branding and Packaging Influence our Trust in a Product?

With the rise of digital giving consumers the opportunity to speedily and easily make known their views on brands, products and services, it’s ever more important that companies stay relevant to the wants and needs of their target audiences, with branding and packaging that maintains trust. Creating trust in a product or brand is so important,...
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What’s the Future of Packaging in 2016 and Beyond?

What’s the Future of Packaging in 2016 and Beyond?
What’s the Future of Packaging in 2016 and Beyond? The struggle to place products that stand out on the shelf, effectively deliver a brand’s story and engage customer loyalty, has never been more intense. Packaging design standards are constantly evolving to match quickly adapting consumer demands and technologies, where brands face increased competition to differentiate themselves...
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The Packaging Experts’ Roundup: Top Packaging Design Guides 2015

The Packaging Experts’ Roundup: Top Packaging Design Guides 2015

The Packaging Experts’ Roundup: Top Packaging Guides 2015

With a new product ready to hit the shelves, your packaging should act to attract consumers to the product, inform with key details and persuade the overall purchasing decision. Many companies may overlook a product’s packaging design as secondary to the product itself, however, the right packaging is...
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The Boxes Product Packaging Needs to Tick

The Boxes Product Packaging Needs to Tick
At The Packaging Experts, over the years we have gathered a unique insight into the world of product packaging. This has helped us to develop expertise in the area. The packaging of a product requires careful thought and consideration. Although a flexible area with plenty of choice available, there certainly are some do's and don'ts...
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What’s new in brand packaging?

What’s new in brand packaging?
The world of brand packaging is constantly changing with new innovations coming onto the market. This is hardly surprising as packaging has always been about making an impact and standing out from the crowd. Customers have ever higher expectations to ensure they remain loyal to a brand. With more innovative materials becoming available, brand packaging...
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How Your Packaging Can Make You Stand Out From the Crowd

How Your Packaging Can Make You Stand Out From the Crowd
Some of the best branded packages come from companies who have been able to effectively communicate their message, and appeal to their target audience. Simply sticking a product in a plain, brown cardboard box is a thing of the past. Companies should ensure that their brand is noticeable at every opportunity – especially when it...
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