Your product is important to you as it will reflect the type of business you have, and you will have created it to the best of your ability. Products are original and come in different forms, so your packaging should also be the same.
Having good packaging is a great way to deliver your brand to your target market. Using high quality materials, designs, and images on your packaging could be the deciding factor as to whether your customer buys it or not.
The packaging of your product should be eye catching, and stand out from others surrounding it. You want your product to be able to offer something unique, however if there are other businesses offering a similar type of product, then you need to ensure that yours is the one that meets the visual demands of your customer through the packaging.
So what should the ideal product packaging have?
- it should be eye catching
- it should read clearly, with no misspellings
- the design and shape should reflect your business type
- the corporate colours and your logo should always exist on the packaging
- it should be consistent with all the products, so that your brand can be well recognised
Packaging is a great marketing tool, as your brand name will be featured on it. To ensure that this is successful, it is important that the brand name is consistent on all of your products, and that the packaging on the product reflects your company image.
Marketing isn’t just about selling to your customer, it’s about understanding what your customer wants, and meeting those needs. Your product’s packaging will be one of the first communication points you have with your customer. If you make a good impression through your packaging, your brand will more than likely stick in their mind.
The quality of your product should reflect the packaging – the last thing you want is to have a great product and use cheap packaging which falls apart easily. Provide packaging that is strong, sturdy and of high quality to ensure that you are letting your customer know that you are offering value for money at all times.