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Christmas is one of the most exciting times of the year for marketers, as it allows us to be creative with your seasonal campaigns. One of the best elements of Christmas is giving and receiving gorgeously wrapped presents. Therefore, many marketers choose to mimic this in their own PR campaigns. Gifting customers and influencers with Christmas themed...

Your product packaging is the first piece of brand exposure each customer will experience before even seeing the product itself. Therefore, it is important to carefully reflect on each element of your product’s packaging to ensure that it delivers a great first impression and an accurate representation of your brand, it’s mission and values. But with...

First impressions are very important, especially when it comes to products and packaging. Your choice of retail packaging reflects your brand and customers can make their first impression based on that alone, before even seeing the product itself. Retail packaging should represent your brand values and include design techniques that will appeal to the right...

With the global luxury packaging market expected to register a compound annual growth rate of 4.67% during the period of 2018-2023, it’s fair to say that luxury packaging is here to stay. When it comes to marketing and selling a product, packaging is just as important as the product itself. Not only does it act as...

Designed to create both a memorable and shareable experience, personalised retail packaging provides additional value for both you and your customers. There are many benefits to personalising your retail packaging, particularly for marketing perks. It can open your brand to a whole new market and create excitement around your products like never before. Here are our top...

How your product is packaged plays a huge role in determining whether you stand out on shelf, how people perceive your brand and ultimately, the number of sales you’ll make. And if you’ve done all the hard work of developing your product and getting it in the shops, what’s the point of undoing it by...

This year, Promotional Products Week runs between the 12th and 16th of September. This annual event is a celebration of the growing promotional products industry, to raise the profile of promotional products in the UK and encourage brands to use promotional gifts as a key ingredient in their marketing mix and understand the many ways...

How to make your customers feel extra special with luxury packaging There is no better way of keeping your customers happy than by providing a great product. Surpassing customer expectations is what every company dreams of achieving. At The Packaging Experts we leave the product itself to you. Where we can help is by making sure...

Whilst economies throughout the world have been affected by recessions over recent years, this hasn’t been the case for the luxury goods market and as a result, the luxury packaging sector has continued to thrive. In 2014, spend on luxury products in the UK grew by 7% and annual sales were more than £10 billion....

When you want to sell your product or promote your brand, your product packaging is an important vehicle to enable you to reach the right audience with your message. But today we live in a world where nothing stands still, so how can modern brands keep up with progress and have the right conversations with...