With consumer concerns and buying habits changing, the luxury packaging industry has experienced a number of new challenges in recent times. As a result, it makes sense to ask the question, “Has luxury packaging peaked?”
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Great ideas for presentation packaging boxes
Creating a range of Presentation Packaging options for your products offers an excellent opportunity to showcase what your company has to offer.
When designed and manufactured properly, this can be used to engage the key audiences your brand wishes to reach whilst developing a lasting affiliation with your product.
Here we look at a few options to...
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Bespoke Cardboard Packaging: Why Being Different Matters
With so much competition in modern industries, there is a demand for more creativity. To create brand appeal above competitors, you need to be different, but it all starts way before the product itself, with your bespoke cardboard packaging.
Here are three key reasons being different matters and what your brand can gain from bespoke packaging:
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Competitive...
Why Christmas Gets Us Excited About High End Packaging
Christmas is one of the most exciting times of the year for marketers, as it allows us to be creative with your seasonal campaigns.
One of the best elements of Christmas is giving and receiving gorgeously wrapped presents. Therefore, many marketers choose to mimic this in their own PR campaigns.
Gifting customers and influencers with Christmas themed...
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What Does Your Packaging Say About Your Brand?
Your product packaging is the first piece of brand exposure each customer will experience before even seeing the product itself. Therefore, it is important to carefully reflect on each element of your product’s packaging to ensure that it delivers a great first impression and an accurate representation of your brand, it’s mission and values.
But with...
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Retail Packaging for an Improved Unboxing Experience
First impressions are very important, especially when it comes to products and packaging. Your choice of retail packaging reflects your brand and customers can make their first impression based on that alone, before even seeing the product itself.
Retail packaging should represent your brand values and include design techniques that will appeal to the right...
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Why Luxury Packaging is Here to Stay
With the global luxury packaging market expected to register a compound annual growth rate of 4.67% during the period of 2018-2023, it’s fair to say that luxury packaging is here to stay.
When it comes to marketing and selling a product, packaging is just as important as the product itself. Not only does it act as...
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Personalising Your Retail Packaging for Maximum Impact
Designed to create both a memorable and shareable experience, personalised retail packaging provides additional value for both you and your customers.
There are many benefits to personalising your retail packaging, particularly for marketing perks. It can open your brand to a whole new market and create excitement around your products like never before.
Here are our top...
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Is your brand worth paying more for? How to create the right brand perception
How your product is packaged plays a huge role in determining whether you stand out on shelf, how people perceive your brand and ultimately, the number of sales you’ll make. And if you’ve done all the hard work of developing your product and getting it in the shops, what’s the point of undoing it by...
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Promotional Products Week – 12th-16th September 2016
This year, Promotional Products Week runs between the 12th and 16th of September. This annual event is a celebration of the growing promotional products industry, to raise the profile of promotional products in the UK and encourage brands to use promotional gifts as a key ingredient in their marketing mix and understand the many ways...
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