Is Your Marketing Collateral Ready for the Christmas Rush?

With Christmas just around the corner, retailers across the UK are busily preparing for the festive shopping period to begin. This means hours of planning for sales teams looking to create the perfect Christmas strategy, with marketing collateral such as packaging and point-of-sale a key consideration. Here we explain the importance of ordering festive marketing collateral as...
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What Does Your Packaging Say About Your Brand?

Your product packaging is the first piece of brand exposure each customer will experience before even seeing the product itself. Therefore, it is important to carefully reflect on each element of your product’s packaging to ensure that it delivers a great first impression and an accurate representation of your brand, it’s mission and values. But with...
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Why Luxury Packaging is Here to Stay

With the global luxury packaging market expected to register a compound annual growth rate of 4.67% during the period of 2018-2023, it’s fair to say that luxury packaging is here to stay. When it comes to marketing and selling a product, packaging is just as important as the product itself. Not only does it act as...
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Design Tips for Your Subscription Packaging

Subscription boxes are currently dominating the market place, as companies quickly fill the gaps with convenient, bespoke subscription boxes. Whether it’s healthy eating, wellness products or dog biscuits, there will be a subscription for it. But with so many already on the market, you need a way to stand out. Great design can deliver functionality, convenience...
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Personalising Your Retail Packaging for Maximum Impact

Designed to create both a memorable and shareable experience, personalised retail packaging provides additional value for both you and your customers. There are many benefits to personalising your retail packaging, particularly for marketing perks. It can open your brand to a whole new market and create excitement around your products like never before. Here are our top...
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Promotional Products Week – 12th-16th September 2016

This year, Promotional Products Week runs between the 12th and 16th of September. This annual event is a celebration of the growing promotional products industry, to raise the profile of promotional products in the UK and encourage brands to use promotional gifts as a key ingredient in their marketing mix and understand the many ways...
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How to make your customers feel extra special with luxury packaging

How to make your customers feel extra special with luxury packaging There is no better way of keeping your customers happy than by providing a great product. Surpassing customer expectations is what every company dreams of achieving. At The Packaging Experts we leave the product itself to you. Where we can help is by making sure...
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