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Category Archives Packaging advice

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Creative Packaging Design Ideas for 2019

Creative Packaging Design Ideas for 2019
There are four key elements to packaging: attraction, branding, detail and functionality. Packaging design needs to be creative enough to attract customers and encourage them to complete a purchase. Throughout the design, your branding should be consistent and it should detail all of the relevant information. The functionality of the design should make it durable...
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How Presentation Packaging Engages Customers and Endorses Your Brand

How Presentation Packaging Engages Customers and Endorses Your Brand
At the core of product packaging are the design elements which are going to drive your customer engagement. Presentation packaging is all about drawing in your target customer and endorsing your brand through visuals, language and the right marketing techniques. Your product packaging will be the difference between a passing by customer choosing your product over...
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Festive Packaging starts now!

Festive Packaging starts now!
Yes it’s August and I am about to mention the ‘ C ‘ word.  Well you have heard of Christmas in July right? Before you know it the shelves in the shops will be bursting at the seams with Christmas packaging and products. The festive shapes and colours will blur your vision whilst you try and...
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Design Tips for Your Subscription Packaging

Design Tips for Your Subscription Packaging
Subscription boxes are currently dominating the market place, as companies quickly fill the gaps with convenient, bespoke subscription boxes. Whether it’s healthy eating, wellness products or dog biscuits, there will be a subscription for it. But with so many already on the market, you need a way to stand out. Great design can deliver functionality, convenience...
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Why we love cardboard packaging

Why we love cardboard packaging
Cardboard packaging is all around us. From food and drink to general retail and freight, it’s used for most existing industries. Packaging doesn’t just need to transport a product and keep the item inside safe, it’s also used to help attract potential purchasers and sell more products. At The Packaging Experts, cardboard is our all-time...
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Why does colour matter so much when designing product packaging?

Why does colour matter so much when designing product packaging?
There are so many different elements to consider when we design product packaging for our clients, from size and weight to functionality and shape - but colour is always the aesthetic most keenly evaluated. Colour is important because it really can speak to a potential customer, meaning it can do more than any other element of...
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Stay ahead of the game with our packaging trends predictions for 2018

Stay ahead of the game with our packaging trends predictions for 2018
Packaging design has the potential to make or break your business. That’s because consumers often choose to buy a product based on how the packaging looks rather than on what’s inside. With 2018 close on the horizon, it’s time to start thinking about new beginnings and how best to repackage your product for maximum effect. At...
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Personalised Retail Packaging

Personalised Retail Packaging
Who hasn’t heard of the egg that has a milk chocolate layer on the outside and a white chocolate layer on the inside. It is of course the Kinder Egg. Originated in Italy back in 1974 and has been a family favourite worldwide ever since. Which is why we are so excited to share this...
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Why there is still room for improvement for online retail packaging

Why there is still room for improvement for online retail packaging
It’s great to be part of an industry that isn’t afraid to ask consumers what they think of our products and services, and the look to make improvements based on the feedback offered by our customers. A great example is the recent survey commissioned by Macfarlane Packaging1, who worked with 165 different retailers to find out...
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