Some of the best branded packages come from companies who have been able to effectively communicate their message, and appeal to their target audience. Simply sticking a product in a plain, brown cardboard box is a thing of the past. Companies should ensure that their brand is noticeable at every opportunity – especially when it...
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Packaging Design Tips to make your Products Fly off the Shelf
Whether you are creating packaging for a new retail product, or need something to make your product stand out from the crowd at an event or exhibition, getting the design elements right can make the difference between success and failure.
Great packaging design should feature the following:
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- Your story, in short – who you are and what...
How to Make the Right First Impression with Your Presentation Packaging
In life, first impressions count and it is no different when it comes to marketing your products. How you choose to present your product to your target audience is key to getting this first impression right. It doesn’t matter how great your product is, if the consumer can’t get past the packaging.
So how can you...
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Creative Packaging Ideas for Products
For any company that makes their profits from selling products, product packaging should be a huge part of their marketing mix. As people, we are drawn to things visually; our brain can translate images much faster than it can text. With this in mind, it’s important that brands do what they can to capture the...
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Using bespoke packaging features to increase brand awareness
Appearance is a huge factor in what is known as ‘the buyer’s journey’ in the marketing world. From the packaging right through to the actual product itself, a customer will make a judgement on your brand. To make the transition from using a standard, plain box to using a bespoke packaged box could really be...
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Five Obstacles to Overcome in your Packaging Design
So you’ve got a great product to launch, now you just need the packaging that will help it to stand out from the crowd.
The packaging design process can be a stressful one as you want to ensure that it fits in with your brand, conveys your marketing message and attracts the right audience.
If you...
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Why packaging is important for successful marketing
Your product is important to you as it will reflect the type of business you have, and you will have created it to the best of your ability. Products are original and come in different forms, so your packaging should also be the same.
Having good packaging is a great way to deliver your brand to...
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How Packaging Design Influences Purchasing Decisions
The way that you design your product packaging will have a big impact on how that product performs in a retail environment. The various elements of your packaging will represent not only your brand but the product inside, communicating vital information with your target audience about what that product can do for them.
So how can...
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5 Ways Brands Can Be Innovative With Their Packaging in 2015
The way that we connect with brands today is constantly changing. As we move forward in time, packaging design grows to be more challenging, but also more innovative and exciting than ever before. Packaging is a more powerful marketing tool in 2015 than ever before, so it is essential that brands make the most of...
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Christmas Packaging Tips
Christmas Packaging Tips from our Experts
As experienced cardboard engineers with expertise in the field of packaging, we know a thing or two about presenting things, which is why we thought it highly relevant to share our tips and views on Christmas packaging – just in time for your own marathon, late-night wrapping sessions!
Trust in humble...
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