In today’s world, when customers buy products, they want to know that the company they’re buying from has done its bit to help save the planet. In fact, 9 out of 10 people are now supporting ‘plastic-free’ aisles in the supermarket.
With consumers put off by plastic packaging, many businesses are now keen to be green...
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Don’t let bad packaging design ruin your brand
Effective product packaging doesn’t just need to look good, it needs to function properly too. After all, a box with dents and scuffs often ends up lingering on the shelf or being returned.
Consumers now expect the highest quality packaging that fulfils a number of key things. Here, we investigate how you can ensure that your...
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Luxury packaging – five things to consider
Creating luxury packaging that looks great and does what it’s supposed to takes time and careful consideration.
After all, it’s not just a company’s chance to impress a client - it also confirms that the customer has made a good choice and encourages repeat business.
In order to create the wow factor, there are a number of...
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Why Packaging is your Silent Salesman
When you think about selling your product, the first thing that will probably come to mind is your sales team. It is these driven individuals who will make all the right inroads into all of the right markets to get your product into the right hands, but this team is not made up of people...
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Is your Packaging Retail Ready for the Modern Consumer?
Retail packaging can mean many things, from the wrapping of the inner product to the outer shipping carton. Whilst all are important, one element has overall priority when it comes to increasing sales – the packaging that consumers will see sitting on the shelf.
When designing that packaging to enable your product to stand out and...
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How to add value to your products with bespoke packaging
It is said that most purchasing decisions are made within thirty seconds. We think that might even be generous, as when you factor in the speed that we all seem to be living our lives at these days, half a minute is often more than enough time to choose the product we want. With this...
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What Can We Expect from Packaging Design in 2017?
As 2016 ends and we get ready for the festive break, it’s time to look ahead to the new year and the emerging trends that we might expect to see in the packaging design industry in 2017. By looking to the future we won’t only be anticipating what’s around the corner but we’ll help you...
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Product Packaging and Next Generation Retail – How Brands Can Engage With the Consumer
In recent years, the UK retail environment has seen massive changes in terms of consumer purchasing habits and behaviour. A big part of this can be attributed to the continued advances in digital and mobile technology, with shoppers more technologically inclined than ever before. Consumers are becoming increasingly impatient as they are used to making...
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Bringing Your Packaging Ideas to Life
In life, often the best and clearest ideas are the simplest ones and this is certainly the case for packaging. Whilst it can be tempting to create impressive, complex packaging structures, it’s always best to avoid complicating things. Recognising the benefits of creating simple and straightforward packaging can make it much easier to translate...
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Why Choose Cardboard as a Packaging Material?
Whether you need innovative packaging to showcase your brand at an event or something that will make your products stand out on the retail shelf, the choices you make about your packaging material and design may ultimately influence your success.
Today, packaging choice is a big talking point as consumers become more aware of the impact...
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