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For almost all businesses, retaining existing customers is far more valuable than acquiring new ones. That’s why with every brand interaction and especially with brand packaging, it’s vital to exceed expectations from the first impression and build a strong customer loyalty. Why is the customer experience so important? A recent survey from HubSpot found that 65% of...

Summer is the favourite time of year for a lot of people. If we are lucky in the UK, the weather improves and reminds us to make the most of opportunities to get outside and enjoy spending time with our friends and family. Summer is also a time of year when fashion trends tend to...

The right packaging is paramount to the success of a product. Whereas before, customers stayed loyal to the brands with recognised packaging, any brand can now persuade people to purchase their products with engaging and relevant packaging design. Businesses across industries are beginning to invest more in high , hihh quality and interesting packaging to stand-out...

Sales pitches can be a daunting task, bidding you to summarise your business and deliver key information in a short space of time whilst keeping the people you’re pitching to engaged. Providing visual, tactile cues such as business cards, brochures or example products, is a clever way to break up the information you’re presenting and...

Membership schemes make for a brilliant opportunity to build a more personal, long-term relationship with customers and set your business apart from competitors. However, your members will need something in return from you, an added-value experience that they feel will benefit them and warrant their investment as a member. Creating bespoke packaging for membership...

These days our expectations from online shopping are quite high. We want our packages to contain precisely what we ordered, to arrive on time, and to be in perfect condition. Despite our need to find a bargain, and to pay less online that we might have done in a store, we also want to be...

Packaging is so much more than a functional requirement of a sale or transaction. It is a basic component of the overall product, but it is also a massive opportunity to influence. For your product to be a success it needs to be what the customer wants, at the right price, and it has to...