![Why does colour matter so much when designing product packaging?](https://thepackagingexperts.co.uk/wp-content/uploads/2018/01/Why-does-colour-matter-so-much-when-designing-product-packaging.jpg)
There are so many different elements to consider when we design product packaging for our clients, from size and weight to functionality and shape - but colour is always the aesthetic most keenly evaluated.
Colour is important because it really can speak to a potential customer, meaning it can do more than any other element of...
Read more