There are so many different elements to consider when we design product packaging for our clients, from size and weight to functionality and shape - but colour is always the aesthetic most keenly evaluated. Colour is important because it really can speak to a potential customer, meaning it can do more than any other element of...Read more
Packaging design has the potential to make or break your business. That’s because consumers often choose to buy a product based on how the packaging looks rather than on what’s inside. With 2018 close on the horizon, it’s time to start thinking about new beginnings and how best to repackage your product for maximum effect. At...Read more
With summer almost here and many of us feeling brighter, there’s no better time to update your business packaging with a clean, fresh, vibrant feel. While some brands may have a natural leaning to being promoted in the summer, such as ice cream and barbecue foods, others may not. That’s why it’s especially important to look...Read more
Retail packaging can mean many things, from the wrapping of the inner product to the outer shipping carton. Whilst all are important, one element has overall priority when it comes to increasing sales – the packaging that consumers will see sitting on the shelf. When designing that packaging to enable your product to stand out and...Read more
So you’ve got a great product to launch, now you just need the packaging that will help it to stand out from the crowd. The packaging design process can be a stressful one as you want to ensure that it fits in with your brand, conveys your marketing message and attracts the right audience. If you...Read more
With so many products out there to choose from, consumers are bombarded with packaging every day. So what will make your product packaging stand out from the crowd? We introduce the 5 P’s – the things we think can help give you some product packaging ideas that will make the best of your products.Read more
- Plain –...