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Why does colour matter so much when designing product packaging?

Why does colour matter so much when designing product packaging?
There are so many different elements to consider when we design product packaging for our clients, from size and weight to functionality and shape - but colour is always the aesthetic most keenly evaluated. Colour is important because it really can speak to a potential customer, meaning it can do more than any other element of...
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Stay ahead of the game with our packaging trends predictions for 2018

Stay ahead of the game with our packaging trends predictions for 2018
Packaging design has the potential to make or break your business. That’s because consumers often choose to buy a product based on how the packaging looks rather than on what’s inside. With 2018 close on the horizon, it’s time to start thinking about new beginnings and how best to repackage your product for maximum effect. At...
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Inject a summer vibe into your business packaging

Inject a summer vibe into your business packaging
With summer almost here and many of us feeling brighter, there’s no better time to update your business packaging with a clean, fresh, vibrant feel. While some brands may have a natural leaning to being promoted in the summer, such as ice cream and barbecue foods, others may not. That’s why it’s especially important to look...
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Is your Packaging Retail Ready for the Modern Consumer?

Is your Packaging Retail Ready for the Modern Consumer?
Retail packaging can mean many things, from the wrapping of the inner product to the outer shipping carton. Whilst all are important, one element has overall priority when it comes to increasing sales – the packaging that consumers will see sitting on the shelf. When designing that packaging to enable your product to stand out and...
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Product Packaging Design Ideas – Introducing the 5 P’s

Product Packaging Design Ideas – Introducing the 5 P’s
With so many products out there to choose from, consumers are bombarded with packaging every day. So what will make your product packaging stand out from the crowd? We introduce the 5 P’s – the things we think can help give you some product packaging ideas that will make the best of your products.
  • Plain –...
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