British American Tobacco
We were approached by British American Tobacco with a packaging requirement to promote the launch of Cirros 3in1 eliquids to specialist channels in the UK. We received a fully comprehensive brief for 120 boxes for 9 e liquids that needed to be easily removed and placed back for show casing to retailers. A convenient carry handle was an important addition in the design, especially as it needed to be durable since it will be used a lot. The box was mainly to be composed of cardboard but they also required a fitment for the products to sit in either made of cardboard or foam.
British American Tobacco provided us with the art work they required on the inside and outside of the box and we set to work on creating as requested a full colour sample of the box made from Litho printed sheets which was matt laminated. The paper was mounted to corrugated board with a foam fitment and a handle to create the perfect carry case suitable for presenting the brand. We recommended a foam fitment since this provided greater flexibility and retains a higher quality finish with multiple uses. The display boxes were also positioned with a slight tilt in order to view them easily.
The client loved the sample and the order was taken for 150 of these boxes. This were produced in the UK in 3 weeks from approval of artwork.
You only need to walk through a shopping centre today and you will see how vaping has hit our high streets and dedicated shops are popping up all around. Existing retailers are looking to update and move with the times and offer these new products to their customers with a range of brands to choose from. The tobacco business is most certainly evolving and British American Tobacco continues to go from strength to strength as they meet their customers preferences with new choices of vapes. Take a look at the box here and I am sure you will agree you wish you could smell some of them. Sorry unfortunately we don’t have smellovision! The colours and names are eye catching, retro and punchy, what’s more these flavours are already best sellers.
If you have a new product launch or a re-launch on your hands and need expert advice no matter how big or small please contact us via telephone on 01256 352415 or email us at info@thepackagingexperts.co.uk. We look forward to hearing from you.
