The story of Twinings started back in 1706. Back then, the most popular drinks in England were coffee, gin and ale – even at breakfast! Although tea had been drunk in China for thousands of years, it had only just been imported to England, and lots of people were suspicious of it.
These days drinking tea is seen as a “very british” thing to do and the variety of flavours available from Twinings is never ending.
As part of Twinings continuous Trade Marketing promotion of new products and new flavours we have partnered with them on several product launches to provide Trade Marketing solutions and supporting packaging.
As the projects are highly targeted, very often the quantities dictate that the packaging solutions are mainly produced by hand and that is why we opt for a paper over board rigid box and lid as these can be produced very cost effectively from quantities as low as a single box!