Retail Packaging
Elevate Your Product’s First Impression!
Did you know that it is said that up to 80% of purchasing decisions are made at point of sale? Think back, have you ever gone into a store to purchase one thing and you have ended up with several bags full of ‘impulse purchases’?
Retail Packaging can mean so many things and there are primary, secondary and even tertiary packaging elements to most products. If you think of a tube of toothpaste, the tube itself is the primary packaging. The colourful cardboard carton is the secondary packaging, acting as a marketing tool to sell the internal product. Then finally, the tertiary packaging is the shipping carton, which sometimes doubles as a shelf display on top of its main role which is to ensure the product arrives in store with no damage.
Retail Packaging with a Purpose – Think Beyond the Box!
Retail Packaging has come under scrutiny in recent years and brand owners are looking to reduce the amount of packaging to avoid unwanted waste. It is also very uncommon to find any packaging that isn’t recyclable.
Retail packaging isn’t just for protection anymore—it’s an experience! Think beyond the box:
- Interactive designs like printable artwork for kids to colour and share on social media.
- QR codes that lead consumers to exciting content, like recipe ideas or product tips.
Packaging with purpose means engaging customers long after they’ve opened your product.
What creative secondary use will your packaging have? Let’s make it memorable!
At The Packaging Experts, our team of designers and cardboard engineers will work closely with you and your designers to create cost-effective, tailored packaging that suits your needs.
With years of experience working with high street consumer brands, our sales and commercial team knows exactly how to elevate your product’s packaging to support its success.