As 2016 ends and we get ready for the festive break, it’s time to look ahead to the new year and the emerging trends that we might expect to see in the packaging design industry in 2017. By looking to the future we won’t only be anticipating what’s around the corner but we’ll help you...
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Product Packaging and Next Generation Retail – How Brands Can Engage With the Consumer
In recent years, the UK retail environment has seen massive changes in terms of consumer purchasing habits and behaviour. A big part of this can be attributed to the continued advances in digital and mobile technology, with shoppers more technologically inclined than ever before. Consumers are becoming increasingly impatient as they are used to making...
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Bringing Your Packaging Ideas to Life
In life, often the best and clearest ideas are the simplest ones and this is certainly the case for packaging. Whilst it can be tempting to create impressive, complex packaging structures, it’s always best to avoid complicating things. Recognising the benefits of creating simple and straightforward packaging can make it much easier to translate...
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Why Choose Cardboard as a Packaging Material?
Whether you need innovative packaging to showcase your brand at an event or something that will make your products stand out on the retail shelf, the choices you make about your packaging material and design may ultimately influence your success.
Today, packaging choice is a big talking point as consumers become more aware of the impact...
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Promotional Products Week – 12th-16th September 2016
This year, Promotional Products Week runs between the 12th and 16th of September. This annual event is a celebration of the growing promotional products industry, to raise the profile of promotional products in the UK and encourage brands to use promotional gifts as a key ingredient in their marketing mix and understand the many ways...
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Improving the Customer Experience with Brand Packaging – The 4 Key Components
For almost all businesses, retaining existing customers is far more valuable than acquiring new ones. That’s why with every brand interaction and especially with brand packaging, it’s vital to exceed expectations from the first impression and build a strong customer loyalty.
Why is the customer experience so important?
A recent survey from HubSpot found that 65% of...
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Product Packaging – What Influences Us To Buy?
There are many different factors that influence our shopping decisions, many of which pop up time and time again. For a lot of people, price is an important reason for choosing to buy a product as we are always looking for the lowest price, or searching for a great bargain. To the wide majority of...
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Packaging your products for the export market- some rules and regulations
Packaging your products for the export market- some rules and regulations
Much has been happening in the World, Europe and the UK in recent weeks. With the Referendum vote on June 23rd confirming a Brexit we doubtless have many more changes to come. Whatever is or isn’t happening, at the Packaging Experts we are fully conversant...
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How to make your customers feel extra special with luxury packaging
How to make your customers feel extra special with luxury packaging
There is no better way of keeping your customers happy than by providing a great product. Surpassing customer expectations is what every company dreams of achieving. At The Packaging Experts we leave the product itself to you. Where we can help is by making sure...
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Our Top Tips for Summer Packaging Designs
Summer is the favourite time of year for a lot of people. If we are lucky in the UK, the weather improves and reminds us to make the most of opportunities to get outside and enjoy spending time with our friends and family. Summer is also a time of year when fashion trends tend to...
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