In life, often the best and clearest ideas are the simplest ones and this is certainly the case for packaging. Whilst it can be tempting to create impressive, complex packaging structures, it’s always best to avoid complicating things. Recognising the benefits of creating simple and straightforward packaging can make it much easier to translate your packaging ideas into a physical reality.
So how does one go about bringing packaging ideas to life? The answer is that you must combine creativity with functionality. There is no use in packaging looking great if it doesn’t suit its function. There’s no light bulb moment where a complete idea comes together; it takes time to iron out any challenges. Although the most creative and interesting ideas can seem to be ingenious in the head, when it comes to the process of actually creating the packaging, there can be many constraints to impede your ideas. By starting with a simple idea, it is usually a faster process to actually develop a tangible packaging solution.
Making your packaging ideas a reality
Once you have decided on an idea (or maybe a shortlist of ideas), there are then a few important factors to take into account to help you bring them to life, materials being the most important.
Finding the right combination of materials is essential. Think about how the right materials will help the function of your packaging, but also, what the type of materials that you will use will say about your product and align with your brand. For example, if you are looking to promote a high-end product, the packaging material should represent this or you could be at risk of confusing the consumers that your product is aimed at.
Sustainability is also a key consideration. Most brands are concerned with ensuring that their products and packaging are as eco-friendly as possible, so it’s important to choose materials that can be recycled and are sustainable. However, it’s important to remember that if your design ideas are white, shiny and glossy, this may not be a possibility when it comes to fulfilling your green goals.
It’s worth remembering that the consumer is also increasingly conscious of sustainability, so by taking the care to create sustainable, eco-friendly packaging, you can increase the appeal of your product.
A little help from the experts
To fight your way through the challenges of making your packaging ideas a reality, it always pays to work with the experts, who can anticipate any potential challenges. Forget about coming up with an idea in an instant, you can work with The Packaging Experts to bring your ideas to life without overthinking or working them.
Our experienced team will be on hand to ensure that the entire packaging process is as simple as possible so that you achieve the best end result.
To put us to the test, call us now on 01256 352415. We can’t wait to discuss your next packaging project.