As 2016 ends and we get ready for the festive break, it’s time to look ahead to the new year and the emerging trends that we might expect to see in the packaging design industry in 2017. By looking to the future we won’t only be anticipating what’s around the corner but we’ll help you to stay ahead of the competition by inspiring innovative packaging that can take your product forward.
We read an interesting report from Mintel the other day in which one line stood out:
“Good packaging protects your product. Great packaging protects your brand.” – Global Packaging Trends 2017, Mintel
We completely agree, as packaging is what can make the difference between creating a good impression and a great impression. If you know your product is great, you’ll want your target audience to feel the same but you need to create the right packaging to convey that.
This year, the focus has been on sustainability, as consumers wise up to packaging waste and guidelines are enforced to encourage businesses to comply with recycling regulations, particularly when trading in the EU. But what does 2017 have in store for packaging design?
Packaging Design Trends 2017
Clear messaging – with so many brands and products vying for the customers’ attention, sending a clear, concise message via your packaging may be the best way to cut through the chatter.
Packaging for ecommerce – with increasing numbers of people shopping online, packaging has a key role to play in the delivery of the overall shopping experience. We expect packaging that conveys the right message, and differentiates the brand but that fits neatly and safely through the letter box to become even more important in 2017.
Smart packaging – with everything around us becoming more interactive it is not surprising to read that packaging will become more intelligent in the future. Packaging that engages the consumer with its content and brand is more likely to stand out from the shelf. Labels that change colour to show how fresh food contents are, demonstrate the potential for smart packaging in 2017 and beyond.
The personal touch – another way of cutting through the chatter of lots of brands trying to reach the consumer is to personalise your packaging. Even boxes with the same design that leave space for names to be added by the retailer or consumer can deliver that extra personal touch disengaged audiences are looking for.
2017 is shaping up to be an exciting year for packaging design and we look forward to updating you as the year evolves. Don’t forget, if you have a packaging project planned for next year speak to our experts first about how we can help. Call the Packaging Experts team on 01256 352415 or email info@thepackagingexperts.co.uk.
