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Please review this page for our thoughts on packaging

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What’s the Future of Packaging in 2016 and Beyond?

What’s the Future of Packaging in 2016 and Beyond?
What’s the Future of Packaging in 2016 and Beyond? The struggle to place products that stand out on the shelf, effectively deliver a brand’s story and engage customer loyalty, has never been more intense. Packaging design standards are constantly evolving to match quickly adapting consumer demands and technologies, where brands face increased competition to differentiate themselves...
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The Packaging Experts’ Roundup: Top Packaging Design Guides 2015

The Packaging Experts’ Roundup: Top Packaging Design Guides 2015

The Packaging Experts’ Roundup: Top Packaging Guides 2015

With a new product ready to hit the shelves, your packaging should act to attract consumers to the product, inform with key details and persuade the overall purchasing decision. Many companies may overlook a product’s packaging design as secondary to the product itself, however, the right packaging is...
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The Boxes Product Packaging Needs to Tick

The Boxes Product Packaging Needs to Tick
At The Packaging Experts, over the years we have gathered a unique insight into the world of product packaging. This has helped us to develop expertise in the area. The packaging of a product requires careful thought and consideration. Although a flexible area with plenty of choice available, there certainly are some do's and don'ts...
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What to Consider When Packaging Your Product 

What to Consider When Packaging Your Product 

Packaging is vital to the life and delivery of a product and is arguably just as important as the product itself. As well as allowing the product to serve its end purpose, packaging forms the front-facing image of your business and significantly communicates your values and services. There are a number of factors that can...
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What’s new in brand packaging?

What’s new in brand packaging?
The world of brand packaging is constantly changing with new innovations coming onto the market. This is hardly surprising as packaging has always been about making an impact and standing out from the crowd. Customers have ever higher expectations to ensure they remain loyal to a brand. With more innovative materials becoming available, brand packaging...
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Branding and Packaging – How to Get the Two to Work in Harmony

Branding and Packaging – How to Get the Two to Work in Harmony
Over recent years, as the world has become increasingly fast paced and competitive, product packaging design has grown to be an essential tool that all must make use of to increase awareness of their brand, communicate their values and stand out from the competition. It is important to remember that a brand is only ever...
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How Your Packaging Can Make You Stand Out From the Crowd

How Your Packaging Can Make You Stand Out From the Crowd
Some of the best branded packages come from companies who have been able to effectively communicate their message, and appeal to their target audience. Simply sticking a product in a plain, brown cardboard box is a thing of the past. Companies should ensure that their brand is noticeable at every opportunity – especially when it...
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