When Packaging Makes a Great Sales Tool

Sales pitches can be a daunting task, bidding you to summarise your business and deliver key information in a short space of time whilst keeping the people you’re pitching to engaged. Providing visual, tactile cues such as business cards, brochures or example products, is a clever way to break up the information you’re presenting and give both you and your audience focus. In this environment where every impression contributes to your sales success, it’s vital that the stimulus you offer is of a high quality and presents your brand and values in the best possible light.

Presentation packaging for these tools used in sales meetings is often an afterthought or not considered at all. However, a carefully designed presentation box can be an extremely effective sales tool in itself; packaging is the first thing that will be seen by the people you want to do business with and can strongly influence the success of your sales campaign.

Why use presentation packaging?

Bespoke packaging to present your sales literature and materials delivers value to your sales efforts beyond the pitch, it can help you stand out as a proactive, professional company and keep you in your audience’s minds above the competition. Presentation packaging doesn’t simply act as a functional piece to hold your booklets or samples, you can really enhance your overall presentation with a branded, unique design that will help you share more information in a more innovative way. Here are some of the advantages of using presentation packaging as a sales tool:

Giving the best first impression

Well-designed packaging will initially protect your materials and keep them safe and secure, meaning that they’ll stay pristine for when they are handed over to your audience. However making sure that your packaging looks it’s best as well, will display that you have taken the time and care to approach your prospects and that they are valued. Putting in the extra effort here to ensure that your presentation packaging is of a high quality, will show any sales prospects your attention to detail and positively affect their impression of your business.

An effective marketing device

As well as enhancing your company reputation, presentation packaging can work to further influence your audience’s purchasing decisions. Your packaging is another canvas on which to present important information quickly, easily and creatively, such as your logo, company contact details and links to other channels you can be found.

Presentation Packaging

We recently carried out a project for S&C Slatter, a specialist provider of artificial turf sports facilities. The packaging we developed worked as a sales tool to aid in the tender process for the very large opportunities they had available, meaning that their presentation box needed to reflect the high standard of their services in a striking though professional way. Our design team created a sample which the client could review, test and subsequently approve for production. The finished product included several components and was a time consuming build, though the result was a useful sales and marketing tool that helped S&C Slatter drive increased sales success for their important prospects.

If you would like to find out more about our presentation packaging projects, or to discuss your requirements with our team today, you can call us on 01256 352415 or email us at info@thepackagingexperts.co.uk.

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