There are four key elements to packaging: attraction, branding, detail and functionality. Packaging design needs to be creative enough to attract customers and encourage them to complete a purchase. Throughout the design, your branding should be consistent and it should detail all of the relevant information. The functionality of the design should make it durable...
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HQ expansion for The Packaging Experts
The team at The Packaging Experts are delighted to announce the completion of a new purpose-built extension of our headquarters.
Following a period of sustained growth within the business we chose to expand the production, warehousing and office operations offered at our current premises, located at the Daneshill Industrial Estate in Basingstoke.
Following two years of planning,...
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Personalised Retail Packaging
Who hasn’t heard of the egg that has a milk chocolate layer on the outside and a white chocolate layer on the inside. It is of course the Kinder Egg. Originated in Italy back in 1974 and has been a family favourite worldwide ever since. Which is why we are so excited to share this...
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Act now to guarantee perfect Christmas Packaging!
Here at The Packaging Experts we offer a fantastic range of products perfect for the busy Christmas period. Here we list some of the key festive packaging solutions you should consider in the coming weeks:
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Brand Packaging
If you’re looking to establish your product in the market this Christmas, it’s important that your branding...The Definitive Rules for Arty Packaging that Flies Off the Shelf
It’s an all too regular occurrence that great products find their way onto shop shelves but fail to make the final and most important hurdle. Getting to the retail stage is a big achievement in its self, but if products can’t find their way off the shelves for the end sale, all hard work is...
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Avoiding the packaging problem with cardboard packaging
In today’s world, when customers buy products, they want to know that the company they’re buying from has done its bit to help save the planet. In fact, 9 out of 10 people are now supporting ‘plastic-free’ aisles in the supermarket.
With consumers put off by plastic packaging, many businesses are now keen to be green...
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What Can We Expect from Packaging Design in 2017?
As 2016 ends and we get ready for the festive break, it’s time to look ahead to the new year and the emerging trends that we might expect to see in the packaging design industry in 2017. By looking to the future we won’t only be anticipating what’s around the corner but we’ll help you...
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Why Choose Cardboard as a Packaging Material?
Whether you need innovative packaging to showcase your brand at an event or something that will make your products stand out on the retail shelf, the choices you make about your packaging material and design may ultimately influence your success.
Today, packaging choice is a big talking point as consumers become more aware of the impact...
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Product Packaging – What Influences Us To Buy?
There are many different factors that influence our shopping decisions, many of which pop up time and time again. For a lot of people, price is an important reason for choosing to buy a product as we are always looking for the lowest price, or searching for a great bargain. To the wide majority of...
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5 Ways to Ensure you have Effective Product Packaging Design
So, you’ve got a great product. Something that will transform people’s lives, something that knocks the socks off the competition, a product that everyone has been waiting for. Now you just need to get your product packaging right, because if you don’t, nobody else will realise how fantastic your product is.
We’ve seen a lot of...
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