Variable Data Printing- Put your name on it!

Engage with Direct Mail

First question, what’s more engaging, a piece of generic mail sent to a long list of customers or one that has a tailored message to each customer? By adding a name to a piece of direct mail or a fully designed box it adds a touch of personalisation, which increases how well...
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Making the Little Details Count with Premium Packaging

No matter how large or small a package may be, creating a memorable customer experience should be the focus of its design. Be rid of your dull brown cardboard packaging and invest some of your time and marketing budget into premium packaging. Our premium packaging aims to please all the senses, to give customers a real...
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Small Business Guide to Creating Great Product Packaging

With small businesses wanting to establish their name within a larger industry, marketing is key. However, when developing your marketing strategies, it is important to remember quality over quantity. This will help to deliver more meaningful, data driven, customer focused campaigns. Product packaging teaches us to do one thing we were always told not to: judge...
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Why packaging is as important as product

Retail is a fiercely competitive market where consumers have a wide variety of options and price ranges for most essential and non-essential items. Therefore, it is important for businesses selling their products to stand out from the crowd, meaning that effective packaging can be just as essential to driving sales as the product itself. Here we look...
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Creative Packaging Design Ideas for 2019

There are four key elements to packaging: attraction, branding, detail and functionality. Packaging design needs to be creative enough to attract customers and encourage them to complete a purchase. Throughout the design, your branding should be consistent and it should detail all of the relevant information. The functionality of the design should make it durable...
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How Presentation Packaging Engages Customers and Endorses Your Brand

At the core of product packaging are the design elements which are going to drive your customer engagement. Presentation packaging is all about drawing in your target customer and endorsing your brand through visuals, language and the right marketing techniques. Your product packaging will be the difference between a passing by customer choosing your product over...
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Festive Packaging starts now!

Yes it’s August and I am about to mention the ‘ C ‘ word.  Well you have heard of Christmas in July right? Before you know it the shelves in the shops will be bursting at the seams with Christmas packaging and products. The festive shapes and colours will blur your vision whilst you try and...
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Why we love cardboard packaging

Cardboard packaging is all around us. From food and drink to general retail and freight, it’s used for most existing industries. Packaging doesn’t just need to transport a product and keep the item inside safe, it’s also used to help attract potential purchasers and sell more products. At The Packaging Experts, cardboard is our all-time...
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Why there is still room for improvement for online retail packaging

It’s great to be part of an industry that isn’t afraid to ask consumers what they think of our products and services, and the look to make improvements based on the feedback offered by our customers. A great example is the recent survey commissioned by Macfarlane Packaging1, who worked with 165 different retailers to find out...
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