Why packaging is as important as product

Retail is a fiercely competitive market where consumers have a wide variety of options and price ranges for most essential and non-essential items. Therefore, it is important for businesses selling their products to stand out from the crowd, meaning that effective packaging can be just as essential to driving sales as the product itself. Here we look...
Read more

Creative Packaging Design Ideas for 2019

There are four key elements to packaging: attraction, branding, detail and functionality. Packaging design needs to be creative enough to attract customers and encourage them to complete a purchase. Throughout the design, your branding should be consistent and it should detail all of the relevant information. The functionality of the design should make it durable...
Read more

How Presentation Packaging Engages Customers and Endorses Your Brand

At the core of product packaging are the design elements which are going to drive your customer engagement. Presentation packaging is all about drawing in your target customer and endorsing your brand through visuals, language and the right marketing techniques. Your product packaging will be the difference between a passing by customer choosing your product over...
Read more

Festive Packaging starts now!

Yes it’s August and I am about to mention the ‘ C ‘ word.  Well you have heard of Christmas in July right? Before you know it the shelves in the shops will be bursting at the seams with Christmas packaging and products. The festive shapes and colours will blur your vision whilst you try and...
Read more

Why we love cardboard packaging

Cardboard packaging is all around us. From food and drink to general retail and freight, it’s used for most existing industries. Packaging doesn’t just need to transport a product and keep the item inside safe, it’s also used to help attract potential purchasers and sell more products. At The Packaging Experts, cardboard is our all-time...
Read more

Why there is still room for improvement for online retail packaging

It’s great to be part of an industry that isn’t afraid to ask consumers what they think of our products and services, and the look to make improvements based on the feedback offered by our customers. A great example is the recent survey commissioned by Macfarlane Packaging1, who worked with 165 different retailers to find out...
Read more

Avoiding the packaging problem with cardboard packaging

In today’s world, when customers buy products, they want to know that the company they’re buying from has done its bit to help save the planet. In fact, 9 out of 10 people are now supporting ‘plastic-free’ aisles in the supermarket. With consumers put off by plastic packaging, many businesses are now keen to be green...
Read more

Don’t let bad packaging design ruin your brand

Effective product packaging doesn’t just need to look good, it needs to function properly too. After all, a box with dents and scuffs often ends up lingering on the shelf or being returned. Consumers now expect the highest quality packaging that fulfils a number of key things. Here, we investigate how you can ensure that your...
Read more

Luxury packaging – five things to consider

Creating luxury packaging that looks great and does what it’s supposed to takes time and careful consideration. After all, it’s not just a company’s chance to impress a client - it also confirms that the customer has made a good choice and encourages repeat business. In order to create the wow factor, there are a number of...
Read more

Why Packaging is your Silent Salesman

When you think about selling your product, the first thing that will probably come to mind is your sales team. It is these driven individuals who will make all the right inroads into all of the right markets to get your product into the right hands, but this team is not made up of people...
Read more