When it comes to designing the packaging for your product, it pays to stay on top of the latest trends so you can align your brand with what people are currently looking for. From recyclable materials, to less is more, there are always trends in packaging, but it is how you interpret them in your...Read more
About: Paul Marsh
Recent Posts by Paul Marsh
With consumer concerns and buying habits changing, the luxury packaging industry has experienced a number of new challenges in recent times. As a result, it makes sense to ask the question, “Has luxury packaging peaked?”Read more
Challenges for luxury packagingOne of the key elements of change affected the luxury packaging industry is the growth and development of...
Creating a range of Presentation Packaging options for your products offers an excellent opportunity to showcase what your company has to offer. When designed and manufactured properly, this can be used to engage the key audiences your brand wishes to reach whilst developing a lasting affiliation with your product. Here we look at a few options to...Read more
With so much competition in modern industries, there is a demand for more creativity. To create brand appeal above competitors, you need to be different, but it all starts way before the product itself, with your bespoke cardboard packaging. Here are three key reasons being different matters and what your brand can gain from bespoke packaging:Read more
Retail is a fiercely competitive market where consumers have a wide variety of options and price ranges for most essential and non-essential items. Therefore, it is important for businesses selling their products to stand out from the crowd, meaning that effective packaging can be just as essential to driving sales as the product itself. Here we look...Read more
There are four key elements to packaging: attraction, branding, detail and functionality. Packaging design needs to be creative enough to attract customers and encourage them to complete a purchase. Throughout the design, your branding should be consistent and it should detail all of the relevant information. The functionality of the design should make it durable...Read more
Christmas is one of the most exciting times of the year for marketers, as it allows us to be creative with your seasonal campaigns. One of the best elements of Christmas is giving and receiving gorgeously wrapped presents. Therefore, many marketers choose to mimic this in their own PR campaigns. Gifting customers and influencers with Christmas themed...Read more
At the core of product packaging are the design elements which are going to drive your customer engagement. Presentation packaging is all about drawing in your target customer and endorsing your brand through visuals, language and the right marketing techniques. Your product packaging will be the difference between a passing by customer choosing your product over...Read more
Yes it’s August and I am about to mention the ‘ C ‘ word. Well you have heard of Christmas in July right? Before you know it the shelves in the shops will be bursting at the seams with Christmas packaging and products. The festive shapes and colours will blur your vision whilst you try and...Read more
Your product packaging is the first piece of brand exposure each customer will experience before even seeing the product itself. Therefore, it is important to carefully reflect on each element of your product’s packaging to ensure that it delivers a great first impression and an accurate representation of your brand, it’s mission and values. But with...Read more
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