About: Paul Marsh
Recent Posts by Paul Marsh
Introducing Our New Service: Creative Direct Mail
In our world of all things digital, direct mail may appear to have become a thing of the past, but that couldn’t be further from the truth. Although direct mail has fallen into the shadows of email and social media in recent times, it is still considered to be a very worthy contender in the...
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Making the Little Details Count with Premium Packaging
No matter how large or small a package may be, creating a memorable customer experience should be the focus of its design. Be rid of your dull brown cardboard packaging and invest some of your time and marketing budget into premium packaging.
Our premium packaging aims to please all the senses, to give customers a real...
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Packaging Design Trends 2020: What Does the New Year Have in Store for The Industry?
As with every industry, the start of a new year is a time where packaging design experts set out the trends which are going to govern the coming year, but what are they predicting for 2020?
Over the last few years, there has been an array of ground-breaking developments in the packaging industry, with regards to...
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Give New Employees A Warm Welcome with Onboarding Packs
Employee onboarding focuses on integrating new people into your organisation. This allows new employees to settle into your team and quickly become confident and productive in their new job role. When onboarding new employees, a new starter pack can help them to feel at ease in their new position. Onboarding packs include a range of...
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The Power of Colour in Your Packaging Design
Packaging design is about much more than just providing protection for your product. Instead, your product packaging is what sells your product to shoppers walking by. Great packaging will reflect your brand, appeal to your target audience and add product value. It plays an essential role in a customer’s unboxing experience and with creative design,...
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5 Reasons Why Your Brand Deserves Bespoke Packaging
More businesses are beginning to see the value behind bespoke packaging, to enhance their marketing and customer experiences. With innovative packaging designs, you can reflect your brand in a way that the product inside cannot. Say goodbye to the days of standard brown boxes and read our top 5 reasons why your brand deserves bespoke...
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5 Membership Packaging Ideas to Help Grow Your Subscription Service
With consumer shopping habits edging towards simplified experiences, many businesses are seeing the benefits of offering a subscription service. Subscriptions with home delivery and direct debit payments provide a hassle-free customer experience and promotes repeat business.
However, with so much competition in subscription services, you need to find your unique selling point. Creative packaging can have...
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How will the latest packaging trends affect your choice of packaging design?
When it comes to designing the packaging for your product, it pays to stay on top of the latest trends so you can align your brand with what people are currently looking for. From recyclable materials, to less is more, there are always trends in packaging, but it is how you interpret them in your...
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Has Luxury Packaging Peaked?
With consumer concerns and buying habits changing, the luxury packaging industry has experienced a number of new challenges in recent times. As a result, it makes sense to ask the question, “Has luxury packaging peaked?”
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