Recent Posts by Paul Marsh

Variable Data Printing- Put your name on it!

Engage with Direct Mail

First question, what’s more engaging, a piece of generic mail sent to a long list of customers or one that has a tailored message to each customer? By adding a name to a piece of direct mail or a fully designed box it adds a touch of personalisation, which increases how well...
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Introducing Our New Service: Creative Direct Mail

In our world of all things digital, direct mail may appear to have become a thing of the past, but that couldn’t be further from the truth. Although direct mail has fallen into the shadows of email and social media in recent times, it is still considered to be a very worthy contender in the...
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Making the Little Details Count with Premium Packaging

No matter how large or small a package may be, creating a memorable customer experience should be the focus of its design. Be rid of your dull brown cardboard packaging and invest some of your time and marketing budget into premium packaging. Our premium packaging aims to please all the senses, to give customers a real...
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Give New Employees A Warm Welcome with Onboarding Packs

Employee onboarding focuses on integrating new people into your organisation. This allows new employees to settle into your team and quickly become confident and productive in their new job role. When onboarding new employees, a new starter pack can help them to feel at ease in their new position. Onboarding packs include a range of...
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The Power of Colour in Your Packaging Design

Packaging design is about much more than just providing protection for your product. Instead, your product packaging is what sells your product to shoppers walking by. Great packaging will reflect your brand, appeal to your target audience and add product value. It plays an essential role in a customer’s unboxing experience and with creative design,...
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5 Reasons Why Your Brand Deserves Bespoke Packaging

More businesses are beginning to see the value behind bespoke packaging, to enhance their marketing and customer experiences. With innovative packaging designs, you can reflect your brand in a way that the product inside cannot. Say goodbye to the days of standard brown boxes and read our top 5 reasons why your brand deserves bespoke...
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5 Membership Packaging Ideas to Help Grow Your Subscription Service

With consumer shopping habits edging towards simplified experiences, many businesses are seeing the benefits of offering a subscription service. Subscriptions with home delivery and direct debit payments provide a hassle-free customer experience and promotes repeat business. However, with so much competition in subscription services, you need to find your unique selling point. Creative packaging can have...
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Has Luxury Packaging Peaked?

With consumer concerns and buying habits changing, the luxury packaging industry has experienced a number of new challenges in recent times. As a result, it makes sense to ask the question, “Has luxury packaging peaked?”

Challenges for luxury packaging

One of the key elements of change affected the luxury packaging industry is the growth and development of...
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