In our world of all things digital, direct mail may appear to have become a thing of the past, but that couldn’t be further from the truth. Although direct mail has fallen into the shadows of email and social media in recent times, it is still considered to be a very worthy contender in the...Read more
About: Paul Marsh
Recent Posts by Paul Marsh
No matter how large or small a package may be, creating a memorable customer experience should be the focus of its design. Be rid of your dull brown cardboard packaging and invest some of your time and marketing budget into premium packaging. Our premium packaging aims to please all the senses, to give customers a real...Read more
As with every industry, the start of a new year is a time where packaging design experts set out the trends which are going to govern the coming year, but what are they predicting for 2020? Over the last few years, there has been an array of ground-breaking developments in the packaging industry, with regards to...Read more
Employee onboarding focuses on integrating new people into your organisation. This allows new employees to settle into your team and quickly become confident and productive in their new job role. When onboarding new employees, a new starter pack can help them to feel at ease in their new position. Onboarding packs include a range of...Read more
Packaging design is about much more than just providing protection for your product. Instead, your product packaging is what sells your product to shoppers walking by. Great packaging will reflect your brand, appeal to your target audience and add product value. It plays an essential role in a customer’s unboxing experience and with creative design,...Read more
More businesses are beginning to see the value behind bespoke packaging, to enhance their marketing and customer experiences. With innovative packaging designs, you can reflect your brand in a way that the product inside cannot. Say goodbye to the days of standard brown boxes and read our top 5 reasons why your brand deserves bespoke...Read more
With consumer shopping habits edging towards simplified experiences, many businesses are seeing the benefits of offering a subscription service. Subscriptions with home delivery and direct debit payments provide a hassle-free customer experience and promotes repeat business. However, with so much competition in subscription services, you need to find your unique selling point. Creative packaging can have...Read more
When it comes to designing the packaging for your product, it pays to stay on top of the latest trends so you can align your brand with what people are currently looking for. From recyclable materials, to less is more, there are always trends in packaging, but it is how you interpret them in your...Read more
With consumer concerns and buying habits changing, the luxury packaging industry has experienced a number of new challenges in recent times. As a result, it makes sense to ask the question, “Has luxury packaging peaked?”Read more
Challenges for luxury packagingOne of the key elements of change affected the luxury packaging industry is the growth and development of...
Creating a range of Presentation Packaging options for your products offers an excellent opportunity to showcase what your company has to offer. When designed and manufactured properly, this can be used to engage the key audiences your brand wishes to reach whilst developing a lasting affiliation with your product. Here we look at a few options to...Read more
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