The Power of Colour in Your Packaging Design

Packaging design is about much more than just providing protection for your product. Instead, your product packaging is what sells your product to shoppers walking by. Great packaging will reflect your brand, appeal to your target audience and add product value. It plays an essential role in a customer’s unboxing experience and with creative design,...
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Small Business Guide to Creating Great Product Packaging

With small businesses wanting to establish their name within a larger industry, marketing is key. However, when developing your marketing strategies, it is important to remember quality over quantity. This will help to deliver more meaningful, data driven, customer focused campaigns. Product packaging teaches us to do one thing we were always told not to: judge...
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5 Reasons Why Your Brand Deserves Bespoke Packaging

More businesses are beginning to see the value behind bespoke packaging, to enhance their marketing and customer experiences. With innovative packaging designs, you can reflect your brand in a way that the product inside cannot. Say goodbye to the days of standard brown boxes and read our top 5 reasons why your brand deserves bespoke...
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5 Membership Packaging Ideas to Help Grow Your Subscription Service

With consumer shopping habits edging towards simplified experiences, many businesses are seeing the benefits of offering a subscription service. Subscriptions with home delivery and direct debit payments provide a hassle-free customer experience and promotes repeat business. However, with so much competition in subscription services, you need to find your unique selling point. Creative packaging can have...
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Why packaging is as important as product

Retail is a fiercely competitive market where consumers have a wide variety of options and price ranges for most essential and non-essential items. Therefore, it is important for businesses selling their products to stand out from the crowd, meaning that effective packaging can be just as essential to driving sales as the product itself. Here we look...
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Creative Packaging Design Ideas for 2019

There are four key elements to packaging: attraction, branding, detail and functionality. Packaging design needs to be creative enough to attract customers and encourage them to complete a purchase. Throughout the design, your branding should be consistent and it should detail all of the relevant information. The functionality of the design should make it durable...
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How Presentation Packaging Engages Customers and Endorses Your Brand

At the core of product packaging are the design elements which are going to drive your customer engagement. Presentation packaging is all about drawing in your target customer and endorsing your brand through visuals, language and the right marketing techniques. Your product packaging will be the difference between a passing by customer choosing your product over...
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Festive Packaging starts now!

Yes it’s August and I am about to mention the ‘ C ‘ word.  Well you have heard of Christmas in July right? Before you know it the shelves in the shops will be bursting at the seams with Christmas packaging and products. The festive shapes and colours will blur your vision whilst you try and...
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Design Tips for Your Subscription Packaging

Subscription boxes are currently dominating the market place, as companies quickly fill the gaps with convenient, bespoke subscription boxes. Whether it’s healthy eating, wellness products or dog biscuits, there will be a subscription for it. But with so many already on the market, you need a way to stand out. Great design can deliver functionality, convenience...
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