In today’s world, when customers buy products, they want to know that the company they’re buying from has done its bit to help save the planet. In fact, 9 out of 10 people are now supporting ‘plastic-free’ aisles in the supermarket.
With consumers put off by plastic packaging, many businesses are now keen to be green and choose recyclable, environmentally friendly options. One of the key players in this green revolution is cardboard packaging.
Using cardboard as the basis for your packaging design holds a number of key benefits. Here’s why we think that all companies should consider using it to package their goods:
It’s environmentally friendly
Using cardboard packaging is much more sustainable than using non-recyclable materials and can be reused time and time again. According to the European Recovered Paper Council, it’s the most recycled packaging material in the EU, with a recycling rate of nearly 82% in 2015.
It’s easily customisable
One of the most important benefits to cardboard packaging is that it can be easily printed on and graphics have the potential to look great. In turn, this makes it a great material for promoting goods and building brand awareness.
It’s inexpensive
Some packaging options can be very costly, but cardboard packaging is relatively inexpensive in comparison to plastic options, for example.
It’s lightweight
Cardboard packaging is particularly lightweight, which makes easy to handle and an ideal solution for anyone looking to send their products by post.
It can be used to package a variety of products
From books to shoes and promotional items to small accessories, cardboard packaging can work with virtually anything you can think of.
It is safe
Many people will have received things in the post with dented and scuffed packaging, but when the right packaging is used this doesn’t need to be an issue. High quality cardboard packaging can protect your products perfectly, while also protecting your brand image and bottom line.
It is easily sealed
There are many ways to seal cardboard packaging, such as metal staples, tape or glue. This means you can secure your packet in various ways, making sure it reaches its destination intact and looking good.
It’s trendy
There’s something to be said for an earthy look, and many brands are now going for cardboard packaging, or a ‘craft’ appearance because it’s in vogue.
Why not cash in on the trend and speak to our experts to see how we can create the perfect packaging for your product? Call us today on 01256 352415, or email us at info@thepackagingexperts.co.uk.
