In our world of all things digital, direct mail may appear to have become a thing of the past, but that couldn’t be further from the truth. Although direct mail has fallen into the shadows of email and social media in recent times, it is still considered to be a very worthy contender in the advertising game. In this blog, we will discuss our new ‘Creative Direct Mail’ service, what makes a good direct mail campaign and why it is still a great method of marketing a business.
Firstly, before we get into the nitty-gritty of creative direct mail campaigns, we would like to say that we are delighted to be able to offer this fantastic service to our customers. Using our design and printing expertise, along with our experience of CAD cutting and foiling, we can take care of every step of the direct mail process to help you achieve the best results possible.
What is Creative Direct Mail?
So, what is creative direct mail? Put simply, direct mail marketing is essentially a traditional way of communicating with both new and existing customers via a piece of physical correspondence, like a letter for example. Albeit justified, many often mistake direct mail advertising as an endless stream of boring leaflets that immediately get thrown in the bin. However, with the right direction and execution, creative direct mail can be so much more than that.
In other words, when you put your creative direct mail campaigns in the hands of packaging and print experts, you can achieve great things. From 3D Pop-Up Cards to Pop-Out Mailers, there is a range of innovative ways that you can make a lasting impression on your customers with direct mail. Personalised direct mail is a particularly effective method of attracting customers to your products and services, as it shows a more human and personable side to your brand.
Additionally, another useful thing to remember is that your direct mail marketing doesn’t need to be a separate entity to your digital efforts. When the two are put together in a multi-channel package, they can make a formidable marketing force, when done properly of course. Below are the three main reasons why.
Why Are Creative Direct Mail Campaigns So Effective?
On his world-famous blog, marketing-guru Neil Patel stated that direct mail isn’t dead because it is a great way to reach your audience, grab their attention and connect with them on a more personal level.
Besides helping to build your brand awareness, direct mail also has a high Return on Investment (ROI) score, meaning that campaigns compare favourably to the cost it takes to create them. In his break-down of direct mail marketing, Patel references an ROI survey that places direct mail in third place behind social media, which is considered to be the future of marketing.
In addition to this, because creative direct mail campaigns are physical and interactive, they can have a far greater impact than a standard Instagram post. Similar to receiving a postcard from another country, they have a feeling of romanticism that is hard to match on email or social media. Due to this, 73% of people said that they prefer direct mail to other advertising methods, Patel notes.
So, you now know what creative direct mail is and why it can be a great marketing platform for your business, what’s next? If you’re a beginner to direct mail, or you’re currently in the process of launching a direct mail campaign, you should get in touch with The Packaging Experts.
Although this a new service that we are offering, our highly-skilled team have extensive experience in creating beautiful pieces of physical correspondence, from subscription boxes to onboarding. So, if you’re looking for an innovative direct mail solution, please call us on 01256 352415.