As with every industry, the start of a new year is a time where packaging design experts set out the trends which are going to govern the coming year, but what are they predicting for 2020?
Over the last few years, there has been an array of ground-breaking developments in the packaging industry, with regards to both design and function, which have in many cases led to more conversation about the packaging than the product.
In 2020, packaging designers, like ourselves, are going to push the boundaries even further, as new and exciting design elements emerge.
The importance of packaging in the marketing process is forever growing, as the rise of AR filters on social media platforms have birthed a real connection between the print and digital worlds.
This year, we are on track to see the most unique and innovative developments in the industry to date, as the need for sustainability strengthens and products like edible packaging continue to rise in prominence. Therefore, if you want to market your brand and products successfully in 2020, it is vitally important that you know what design trends you need to follow and how to bring them to life.
Without further ado, here is a selection of the top design trends you should be adhering to this new year.
Keep Riding the Minimalism Wave
Minimalism has spread like wildfire in the packaging and branding industries over the last couple of years, so this shouldn’t be much of a revelation to you. However, experts are predicting that clean and simple packaging artwork is going to reign supreme for another year in 2020.
Why? In this ‘Instagram’ generation that we currently find ourselves in, where branding must be bold and easily visible, less complex packaging allows your product to be shared and seen more easily on social media platforms, which is what every business is striving for today.
And Don’t Be Afraid to Swim Against It…
This may sound extremely hypocritical, given the fact that we have just told you to make your promotional packaging designs as minimalistic as possible. But industry professionals are also recommending that we should go against the grain in 2020 and create heavier packaging designs, which are full of exuberant colours and details.
Maximalism has seen a decline in recent times, but we expect it to be all the rage in 2020. Therefore, ensure that your packaging contains attention-grabbing typography and graphics to stand out from the crowd. This approach particularly works for high-end brands, who are looking to create a more extravagant, luxury packaging.
Retro Is The Future
So, you now know that sitting on the fence isn’t an option for your brand in 2020, as your packaging design needs to be bursting with detail or containing a very small amount of it. However, another slightly oxymoronic trend you should look to follow this year is retro-futurism, which involves a unique blend of old and modern design elements.
Retro-futurism, which has been used by many big brands over the last year, is a very effective way of telling a story through your packaging, as it invokes feelings of nostalgia and excitement, respectively, and we expect it to take off in 2020.
At The Packaging Experts, we can use our experience and expertise to create beautiful, eye-catching packaging designs for your brand.
For more information on how we can help you with your next packaging project, please get in touch with our friendly team.