Using bespoke packaging features to increase brand awareness

Appearance is a huge factor in what is known as ‘the buyer’s journey’ in the marketing world. From the packaging right through to the actual product itself, a customer will make a judgement on your brand. To make the transition from using a standard, plain box to using a bespoke packaged box could really be a great turning point in creating more brand awareness for your company.

Standard boxes were the usual ‘go-to’ product – simple and easy. However, bespoke packaging is fast becoming one of the best ways for brands to advertise their products and their brand – making standard boxes a thing of the past.

Using bespoke packaging will mean your products will be packaged according to your needs. This includes taking into account your logos, designs and any special features you want on your packaging, which will reflect your brand’s personality. With advancements in technology every day, some of the bespoke packaging features which can be added are bound to impress.

For example you could have:

  • Video screens
  • Sound chips
  • Scented print
  • Materials like Astroturf

Using unique additional features can really leave your mark on a customer, improving their overall experience with your brand. Your custom designed, bespoke packaging can be used for any of your products, as the idea of bespoke packaging is that it fits around the product. If you have an existing product you want to promote again, you could use the cost-effective marketing strategy of bespoke packaging, giving your products the ultimate face lift.

Branding on packages should be bright, colourful, and easy to read. Making your logo and brand stand out this way is another great marketing tool; but having this feature on your packaging is even better.

When your product is delivered to your customer, the first thing they will see is the packaging – where instantly a judgement will be made. So, providing high quality packaging with bespoke features could be a great way to give a good first impression.

Other benefits of using bespoke packaging are:

  • You can help to increase brand awareness
  • You can ensure the reputation of your goods
  • You can experiment in an affordable way
  • You can create packaging to cater for certain times of the year, i.e. Christmas themed packaging

High quality packaging will make your customers feel as though they have purchased something of real value.

So how can you do this?

You can choose to optimise your packaging so it advertises your brand effectively. For example, you can select the type of materials you would like your packaging to be formed out of, and can select if you want the packaging to be reusable for the customer. These are some small things you can do to help your customer remember you. The more they see your packaging and your products, the more likely it is that you can achieve more brand awareness.

The Packaging Experts offer bespoke and custom packaging, using innovative designs and creative ideas to make your products stand out from the crowd.

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