With consumer shopping habits edging towards simplified experiences, many businesses are seeing the benefits of offering a subscription service. Subscriptions with home delivery and direct debit payments provide a hassle-free customer experience and promotes repeat business.
However, with so much competition in subscription services, you need to find your unique selling point. Creative packaging can have a major influence on buyer behaviour. Offering more with your design can elevate the appeal of your product and brand.
Discover 5 membership packaging ideas to help your business to grow your subscription service:
When getting creative with membership packaging, you want the receiver to remember who it is from. Therefore, finding fun ways to incorporate your branding is important. Consider colours, imagery, typography and text which will all support what your brand is hoping to achieve.
For a full proof design draft, consider running focus groups within your target market. This will provide deeper insights into what people are and aren’t looking for in a subscription service. Thereby helping your marketing team to identify opportunities with gaps in the market.
To complement your membership packaging, consider what cost-effective extras you could add. For example, promotional flyers, small treats or a free gift to pair with your products. This works well in increasing service value, retaining customers and creating a brand identity.
For example, food subscription services could include promotional taster sized treats. Beauty subscription services could include discount codes and delivery offers. Drinks packages could include invitations to member only open nights.
Rewarding members for their brand loyalty is key to customer retention. Rewarding members for referring their friends is a quick and easy way to grow your subscription service. For example, offer new referrals their first box free and the existing member a free product with their next delivery.
Hosting competitions to grow your subscription services can be an exciting way to reach new members. Like most competitions, ask for contact details as an entry requirement. In addition, ask for permission to use their data to send future marketing materials.
Once you have decided on your main prize, offer an incentive to everyone who entered. For example, their first subscription box free with a 12 month sign up. Or perhaps a discounted price on a 6-month subscription.
Designing your Membership Packaging
At The Packaging Experts our dedicated team can assist your marketing department in creating your membership packaging. We can recommend Royal Mail guidelines on your packaging dimensions and provide creative advice which has proven very effective with past projects.
To get started on growing your subscription services, complete our enquiry form today.