Packaging design has the potential to make or break your business. That’s because consumers often choose to buy a product based on how the packaging looks rather than on what’s inside.
With 2018 close on the horizon, it’s time to start thinking about new beginnings and how best to repackage your product for maximum effect. At The Packaging Experts, we’ve put our heads together to predict the biggest packaging design trends for next year, ready to help you stay ahead of the game.
In today’s world, more people than ever are keen to be green. If your packaging is excessive or particularly damaging to the environment, you can be sure to turn a lot of customers off. Making sure your packaging is as recyclable as possible is far more likely to win customers over and shows you’re doing your bit for the planet. Take a look at our cardboard box styles here.
Recently, the food industry has gone mad with ‘clean eating’ – the idea that you only eat and drink natural products that haven’t been heavily processed. In line with this trend, food packaging is just beginning to reflect this ‘clean’ approach. Depending on the food product you are selling, giving your packaging a clutter free, clean and earthly feel can help you stay on trend and consequently win more customers.
Create delight and surprise
Adding extra surprises onto your packaging is a fantastic way of creating excitement and enhancing your brand experience. Whether it’s a secret pocket, a hidden freebie, or a special scent, thinking outside the box can really get results.
Choose the right material
If you’re selling something delicate such as chocolates or crockery, wrapping them in ineffective packaging could mean your products arrived damaged. Not only does this mean you have to replace the item for free, it can damage your brand image forever. Make sure it’s right from the get go by choosing the correct packaging material for the job, and if you’re not sure what that is, talk to a professional.
Stand out on the shelf
If you want to be noticed above your competitors, you need to package your products in a way that stands out from the crowd. Next year will be all about innovative packaging designs, from boxes shaped in different ways to unusual, tactile materials, it’ll definitely be the year for thinking outside the box.
To make sure your packaging leads to profit during 2018, call our expert team today on: 01256 352415.