In life, often the best and clearest ideas are the simplest ones and this is certainly the case for packaging. Whilst it can be tempting to create impressive, complex packaging structures, it’s always best to avoid complicating things. Recognising the benefits of creating simple and straightforward packaging can make it much easier to translate...
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Why Choose Cardboard as a Packaging Material?
Whether you need innovative packaging to showcase your brand at an event or something that will make your products stand out on the retail shelf, the choices you make about your packaging material and design may ultimately influence your success.
Today, packaging choice is a big talking point as consumers become more aware of the impact...
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Improving the Customer Experience with Brand Packaging – The 4 Key Components
For almost all businesses, retaining existing customers is far more valuable than acquiring new ones. That’s why with every brand interaction and especially with brand packaging, it’s vital to exceed expectations from the first impression and build a strong customer loyalty.
Why is the customer experience so important?
A recent survey from HubSpot found that 65% of...
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Product Packaging – What Influences Us To Buy?
There are many different factors that influence our shopping decisions, many of which pop up time and time again. For a lot of people, price is an important reason for choosing to buy a product as we are always looking for the lowest price, or searching for a great bargain. To the wide majority of...
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Packaging your products for the export market- some rules and regulations
Packaging your products for the export market- some rules and regulations
Much has been happening in the World, Europe and the UK in recent weeks. With the Referendum vote on June 23rd confirming a Brexit we doubtless have many more changes to come. Whatever is or isn’t happening, at the Packaging Experts we are fully conversant...
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Our Top Tips for Summer Packaging Designs
Summer is the favourite time of year for a lot of people. If we are lucky in the UK, the weather improves and reminds us to make the most of opportunities to get outside and enjoy spending time with our friends and family. Summer is also a time of year when fashion trends tend to...
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How Packaging Can Help You Stay Ahead
The right packaging is paramount to the success of a product. Whereas before, customers stayed loyal to the brands with recognised packaging, any brand can now persuade people to purchase their products with engaging and relevant packaging design.
Businesses across industries are beginning to invest more in high , hihh quality and interesting packaging to stand-out...
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When Packaging Makes a Great Sales Tool
Sales pitches can be a daunting task, bidding you to summarise your business and deliver key information in a short space of time whilst keeping the people you’re pitching to engaged. Providing visual, tactile cues such as business cards, brochures or example products, is a clever way to break up the information you’re presenting and...
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5 Ways to Ensure you have Effective Product Packaging Design
So, you’ve got a great product. Something that will transform people’s lives, something that knocks the socks off the competition, a product that everyone has been waiting for. Now you just need to get your product packaging right, because if you don’t, nobody else will realise how fantastic your product is.
We’ve seen a lot of...
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Membership Packaging – How Packaging Helps You Build Loyalty
Membership schemes make for a brilliant opportunity to build a more personal, long-term relationship with customers and set your business apart from competitors. However, your members will need something in return from you, an added-value experience that they feel will benefit them and warrant their investment as a member. Creating bespoke packaging for membership...
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