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Category Archives Packaging advice

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Why First Impressions Count with Product Packaging 

Why First Impressions Count with Product Packaging 
These days our expectations from online shopping are quite high. We want our packages to contain precisely what we ordered, to arrive on time, and to be in perfect condition. Despite our need to find a bargain, and to pay less online that we might have done in a store, we also want to be...
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Go Green Week 2016: Why is Cardboard the Best Packaging Material?

Go Green Week 2016: Why is Cardboard the Best Packaging Material?
This week it’s all about thinking green as People and Planet host their annual Go Green Week - the UK’s largest week of student climate action. With events across the UK, the initiative aims to raise awareness of how opting for more sustainable alternatives can improve people’s lives and the impacts of climate change. This consideration...
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What do people want from your packaging design?

What do people want from your packaging design?
Packaging is so much more than a functional requirement of a sale or transaction. It is a basic component of the overall product, but it is also a massive opportunity to influence. For your product to be a success it needs to be what the customer wants, at the right price, and it has to...
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The Packaging Experts’ Roundup: Top Packaging Design Guides 2015

The Packaging Experts’ Roundup: Top Packaging Design Guides 2015

The Packaging Experts’ Roundup: Top Packaging Guides 2015

With a new product ready to hit the shelves, your packaging should act to attract consumers to the product, inform with key details and persuade the overall purchasing decision. Many companies may overlook a product’s packaging design as secondary to the product itself, however, the right packaging is...
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The Boxes Product Packaging Needs to Tick

The Boxes Product Packaging Needs to Tick
At The Packaging Experts, over the years we have gathered a unique insight into the world of product packaging. This has helped us to develop expertise in the area. The packaging of a product requires careful thought and consideration. Although a flexible area with plenty of choice available, there certainly are some do's and don'ts...
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What to Consider When Packaging Your Product 

What to Consider When Packaging Your Product 

Packaging is vital to the life and delivery of a product and is arguably just as important as the product itself. As well as allowing the product to serve its end purpose, packaging forms the front-facing image of your business and significantly communicates your values and services. There are a number of factors that can...
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What’s new in brand packaging?

What’s new in brand packaging?
The world of brand packaging is constantly changing with new innovations coming onto the market. This is hardly surprising as packaging has always been about making an impact and standing out from the crowd. Customers have ever higher expectations to ensure they remain loyal to a brand. With more innovative materials becoming available, brand packaging...
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Branding and Packaging – How to Get the Two to Work in Harmony

Branding and Packaging – How to Get the Two to Work in Harmony
Over recent years, as the world has become increasingly fast paced and competitive, product packaging design has grown to be an essential tool that all must make use of to increase awareness of their brand, communicate their values and stand out from the competition. It is important to remember that a brand is only ever...
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