With the rise of digital giving consumers the opportunity to speedily and easily make known their views on brands, products and services, it’s ever more important that companies stay relevant to the wants and needs of their target audiences, with branding and packaging that maintains trust. Creating trust in a product or brand is so important,...

What’s the Future of Packaging in 2016 and Beyond? The struggle to place products that stand out on the shelf, effectively deliver a brand’s story and engage customer loyalty, has never been more intense. Packaging design standards are constantly evolving to match quickly adapting consumer demands and technologies, where brands face increased competition to differentiate themselves...