Is your Packaging Retail Ready for the Modern Consumer?

Retail packaging can mean many things, from the wrapping of the inner product to the outer shipping carton. Whilst all are important, one element has overall priority when it comes to increasing sales – the packaging that consumers will see sitting on the shelf. When designing that packaging to enable your product to stand out and...
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How to add value to your products with bespoke packaging

It is said that most purchasing decisions are made within thirty seconds. We think that might even be generous, as when you factor in the speed that we all seem to be living our lives at these days, half a minute is often more than enough time to choose the product we want. With this...
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What Can We Expect from Packaging Design in 2017?

As 2016 ends and we get ready for the festive break, it’s time to look ahead to the new year and the emerging trends that we might expect to see in the packaging design industry in 2017. By looking to the future we won’t only be anticipating what’s around the corner but we’ll help you...
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Why Choose Cardboard as a Packaging Material?

Whether you need innovative packaging to showcase your brand at an event or something that will make your products stand out on the retail shelf, the choices you make about your packaging material and design may ultimately influence your success. Today, packaging choice is a big talking point as consumers become more aware of the impact...
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Promotional Products Week – 12th-16th September 2016

This year, Promotional Products Week runs between the 12th and 16th of September. This annual event is a celebration of the growing promotional products industry, to raise the profile of promotional products in the UK and encourage brands to use promotional gifts as a key ingredient in their marketing mix and understand the many ways...
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Product Packaging – What Influences Us To Buy?

There are many different factors that influence our shopping decisions, many of which pop up time and time again. For a lot of people, price is an important reason for choosing to buy a product as we are always looking for the lowest price, or searching for a great bargain. To the wide majority of...
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