Why there is still room for improvement for online retail packaging

It’s great to be part of an industry that isn’t afraid to ask consumers what they think of our products and services, and the look to make improvements based on the feedback offered by our customers. A great example is the recent survey commissioned by Macfarlane Packaging1, who worked with 165 different retailers to find out...
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Avoiding the packaging problem with cardboard packaging

In today’s world, when customers buy products, they want to know that the company they’re buying from has done its bit to help save the planet. In fact, 9 out of 10 people are now supporting ‘plastic-free’ aisles in the supermarket. With consumers put off by plastic packaging, many businesses are now keen to be green...
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Don’t let bad packaging design ruin your brand

Effective product packaging doesn’t just need to look good, it needs to function properly too. After all, a box with dents and scuffs often ends up lingering on the shelf or being returned. Consumers now expect the highest quality packaging that fulfils a number of key things. Here, we investigate how you can ensure that your...
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Luxury packaging – five things to consider

Creating luxury packaging that looks great and does what it’s supposed to takes time and careful consideration. After all, it’s not just a company’s chance to impress a client - it also confirms that the customer has made a good choice and encourages repeat business. In order to create the wow factor, there are a number of...
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Why Packaging is your Silent Salesman

When you think about selling your product, the first thing that will probably come to mind is your sales team. It is these driven individuals who will make all the right inroads into all of the right markets to get your product into the right hands, but this team is not made up of people...
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Is your Packaging Retail Ready for the Modern Consumer?

Retail packaging can mean many things, from the wrapping of the inner product to the outer shipping carton. Whilst all are important, one element has overall priority when it comes to increasing sales – the packaging that consumers will see sitting on the shelf. When designing that packaging to enable your product to stand out and...
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How to add value to your products with bespoke packaging

It is said that most purchasing decisions are made within thirty seconds. We think that might even be generous, as when you factor in the speed that we all seem to be living our lives at these days, half a minute is often more than enough time to choose the product we want. With this...
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What Can We Expect from Packaging Design in 2017?

As 2016 ends and we get ready for the festive break, it’s time to look ahead to the new year and the emerging trends that we might expect to see in the packaging design industry in 2017. By looking to the future we won’t only be anticipating what’s around the corner but we’ll help you...
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